Eye of Textile aims to beat Instagram in fabric inspo game

Today, interior designers work with metal, marble, resin, foam and neon gas, but fabrics are still the foundation of the industry. Interestingly, although today’s “home textiles” covers a business perspective, there is not a large number of publications focused on the latest and greatest publications from a design perspective. Noting the gap in the market, textile designer Saana Baker decided to fill the gap with “The Textile Eye” two years ago, a quarterly magazine focused on driving trends in the textile market.
Baker told Business of Home: “As far as people talk about textiles, there are always textile issues or a few pages devoted to textiles, but there are no magazines about textiles, at least not in families.” We Of textile designers are underserved. ”
Baker provides you with a wealth of experience. She is a senior fabric designer in San Francisco. She has worked as a production line designer for Schumacher, Barbara Barry, David Phoenix and Jun Ho (June Ho) (she is in the production lines of many licensed brands. “Ghost” designer). By the end of 2018, Baker was hired by a factory to submit reports on Maison & Objet and DécoOff. Baker found himself alive by absorbing the breadth of the exhibition, and wondered if others would feel the same way. She said: “I spend a lot of time in front of the computer, doing spreadsheets and business development.” “From a creative point of view, participating in the performance makes me feel excited, and I know it will also inspire others.”
The result is the “textile eye”. The print edition was released as a purely digital publication in the spring of 2019, and the print edition was added last year. Each issue is about 200 pages, the purpose is to comprehensively and meticulously organize the current big ideas, combined with special reports from Heimtextil and large-scale exhibitions centered on the mill. Usually, the pages are organized by theme and pages with gorgeous fabrics, and occasionally there are comments. (A sample: “By the beginning of 2020, the fur and the deep fluff will give off a charming breath, but as the year progresses, the desire for comfort has redefined these appearances as comfortable and close-fitting.”)
Baker said the goal is to provide neat packaging for “fabric designers and interior designers” to help them master the market. Occupying the middle ground between a magazine and a trend report, The Textile Eye’s price tag reflects its unique approach. Readers of the digital version only spend US$125 per quarter, while the print/digital combination for individuals and small businesses is as high as US$450 per quarter. (Without ads, Baker said The Textile Eye will not “pay to play” placements.)
She said: “This is an expensive subscription for a magazine, but it is really cheap for a trending service.” “Compared with a trending service, if you want to invest in the company’s R&D, it’s nothing, but better than House Beautiful is more.”
You may ask: Wait a minute, can we basically not get it for free on Instagram and Pinterest? Baker said, not true. She admits: “My biggest competitor is the Instagram hashtag.” “But a lot of [scrolling through Instagram] can’t attract you…. You might say, “I saw it on Instagram”, but is it final? Appear on the inspiration board in your office? Or do you want to communicate with your employees?”
Baker said that “Textile Eye” provides designers with a digestible overview of the market and can help them change over time based on trends. “You have an archive-when did we first start seeing this dragon thing come in? Or a specific shade of purple? Is this a temporary phenomenon, or is it rising? You don’t have to get it from Instagram or Pinterest.” She thinks this is much more useful than a phone full of sloppy snapshots and screenshots. “This is a resource, once people have it, they realize they need it.”
The publication has 200 to 300 paid subscribers and is still in its infancy, and Baker is eager to see the next step of development. She said that last year’s personal market was completely lacking, which liberated her idea of ​​trying new things. She hopes to raise special questions about handmade textiles and go beyond the common European-centric views in the industry.
Moreover, can the “Eye of Textiles” help the market open up unknown waters and avoid the wind and dust? Everything is fine. “It’s not something I put together, so people can copy content.” Baker said: “It’s about being inspired and seeing what’s happening as a way of growth and sometimes even avoiding certain trends. “Like, next season we really don’t need another’bird on a branch’. “

Post time: Feb-21-2021
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